That's the word that keeps coming to our minds as we continue to cautiously navigate through this pandemic. In unprecedented times it's difficult to know the right thing to do. On a personal level, Bill and I have been doing everything we've been asked. We have isolated, we only go out for essentials and only when we can't make do with what we have and when we do go anywhere, we wear a mask a gloves and practice social distancing.
On a business level, we recognize that we are not essential. We feel that postponing our opening has been a show of respect and support to those who are. We don't want to encourage others to do what we won't and in that way we don't contribute to overburdoning the already over stressed and exhausted workers who keep essential services operating.
In my last post I explained the financial reasoning behind our postponing; we have to protect the business by not incurring costs we're not sure we can recover. Having said that, the Victoria Day long weekend approaches. We have struggled, stressed, and lost sleep (lots of stressing, lots of sleep) in making a decision about when to open again.
Now we've come full circle... unprecedented... so no matter what decision we make, it's going to feel like the wrong one. But we have to make one.
More than anyone, we want to get our business operating again. Bill and I are The Little Tart and this business means everthing to us. The only thing that means more is each other. The indecision of when to open again was driving us both insane. In the immortal words of the Fonz, "It was driving us nutso". Considering all factors (health, safety, financial, logistics) for peace of mind we had to pick a date and decide to stick with it.
We have decided to focus all our efforts and resources toward a summer season beginning the first weekend in July. As I've said many times before, we don't make any decisions lightly and with this decision we hope to turn our negative stress into the excitment of anticipating our opening.
In the meantime, the store is ready and we have taken on some necessary projects that we never manage to find time for before our season begins.
We're so sorry if this decision dissapoints but it is made with love for The Little Tart, for each other and, of course, for you.
Please stay safe and healthy. ❤
